Looking through the lawsuit, the scope and shamelessness of Google's greed would appear to be stark. Project Bernanke, for example, is claimed to take data from publishers' ad servers to boost Google's own services. Project NERA, to create a "not owned but operated" walled garden for users if they used any Google service. "Project Jedi" was allegedly meant to freeze out independent ad exchanges by using insider knowledge, and in "Jedi Blue", Google is alleged to have conspired with Facebook to parcel out the goodies between themselves.
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How much does this matter? "Online advertising promotes journalism," except journalism is dying. The money's gone. Where's it gone? Does Google have all the money? It takes up to 42 per cent of the cut from ad money that goes through it, alleges the filing, 42 per cent that can't be spent on content providers like journalists.