I read a lot about marketing today, and the most incredible thing is just how pictures hack the mind. Seeing every news story published against lockdown nevertheless showing masked faces tells me why the lockdown crowd won. They showed everyone the world that was coming and lapped it up. Shoop hannibal lecter masks on all incidences of pro-lockdowners' masked faces if you want this to stop.

Note that all the pictures of the lockdown pols are still smiling non-masked faces. It's all PR dammit!