Adblockers and bots both rose together as a consequence of the advertising industry’s carelessness and short-sighted greed. Obsessed with maximizing their profits, advertisers and media buying agencies developed a vast apparatus: programmatic tools, which carry low single-digit CPMs (in the best of cases); ad exchanges that send repackaged users profiles to platforms that match them to ad formats; retargeting systems that track users, displaying over and over the same ads on every site visited after a search. The latter maneuver yields predictable results: tracking excesses generate the same negative perception as intrusive ads, and stimulate adblockers installation.

Glad they're finally figuring this out in the wider web; I figured this out years ago. On the web, subscriptions are the way to go.