He became world famous thanks to building an affiliate marketing machine to game the social (read: advert) network algos, and got banned / on the Visa/MC shit list. Kinda like they do card counters at casinos, but the casino here is Wall Street's interlocking directorates. The real lesson here is how easily within grasp this kind of astroturfing actually is. This is essentially standard practice for any political party that's worth anything. Push hot-button, receev bacon