Adblockers and bots both rose together as a consequence of the advertising industry’s carelessness and short-sighted greed. Obsessed with maximizing their profits, advertisers and media buying agencies developed a vast apparatus: programmatic tools, which carry low single-digit CPMs (in the best of cases); ad exchanges that send repackaged users profiles to platforms that match them to ad formats; retargeting systems that track users, displaying over and over the same ads on every site visited after a search. The latter maneuver yields predictable results: tracking excesses generate the same negative perception as intrusive ads, and stimulate adblockers installation.

Let me clarify it further. What happens when you end up with significant information (and dirt) on not only your targets but also on their friends and partners and associates that happen to be your boss’ friends and allies?

The Pope is saying flatly that, like Moses, Congress leads us directly to God.

I’ll tell you what I see coming (and have, for some time):

Real-time monitoring of emissions via remote sensing or via uploads from the ECU.