There was a time when the industry could have prevented the rise of widespread adblocking with "ethical advertising", which wasn't user-hostile, risky, creepy, intrusive, tracking, bandwidth and power heavy and didn't trash the UX of the sites. But, they didn't.

So, now, the ad industry trying to talk to the rest of the world about the ethics of blocking ads is like the drunk uncle who puked on last year's Thanksgiving Turkey talking to the family about the "ethics" of not inviting him this year. Sure, it's a sad situation, but you probably should've thought about that before you puked on the turkey.

If the ad guys spend a few years ensuring that advertisting is safe, lightweight, unobtrusive, non-creepy, and fast, maybe we'll invite you back to the party someday, and start to consider web advertising less of a threat-to-be-blocked.

But for now, we're not taking that risk. Sorry guys, but you've earned it.

Baidu's regulatory expertise also helped to solve what previously seemed like an insurmountable problem. They developed a process whereby ICP license applications could be automatically submitted on behalf of CloudFlare customers. This removes the burden of individual customers having to navigate local licensing requirements.