We’ve looked to the platforms themselves for answers. Companies are aware of the problems and are making efforts to fix them – with each change they make affecting millions of people. The responsibility – and sometimes burden – of making these decisions falls on companies that have been built to maximise profit more than to maximise social good. A legal or regulatory framework that accounts for social objectives may help ease those tensions.

“Ukrainians, just think about it. Who of you never thought about taking down that government just like they were calling on us to do at all the Maidan protests? Who didn’t think about blowing up [the president’s administration] or [the Parliament]? Are we living in 1937, Stalin’s times, when thinking about such things is a crime? Talking about it in the street? Only a lazy person now does not say such things,” she told journalists.